Founded in 2000, Seth Lovis are a legal 500 ranked law firm located in the heart of London. They offer legal expertise across a range of personal and corporate related areas including personal injury, industrial disease, private client and commercial.
Seth Lovis & Co were running a series of campaigns on Google Ads with a leading digital marketing agency but were looking for ways to reduce acquisition costs and scale inbound lead volumes.
The first stage involved our team conducting a detailed audit across the company’s Google Ads account to undercover opportunities to reduce wastage and improve the account’s efficiency. We reviewed all campaigns on a granular level to find performance had stagnated over the previous 12-18 months and drastic change was required.
Once we established the underlying issues with their account, we decided to completely restructure the campaigns from the ground up. By leveraging historical data, we were able to segment campaigns on a more granular level to maximise performance. All campaigns were supported with a series of responsive landing pages.
As the campaigns evolved, our team implemented smart optimisations by way of demographic and device targeting to take performance to a whole new level.