Judge Law are a full-service law firm based in West London. Established in 2014, the firm were in a position where their ‘off the shelf’ website looked very dated and failed to clearly portray their offering to consumers. Online visibility was poor at the time, resulting in a low volume of visitors and enquiries through their website.
MagnifyLab were challenged with designing a brand new website that provided consumers with a clear under understanding of Judge Law’s expertise and helped the firm increase their online presence.
Our web designers opted for a clean and simple approach for Judge Law’s website that clearly laid out their areas of practice and strategically deployed enquiry forms across all key pages of the website to drive inbound lead generation.
During the website development process, our marketing strategists used their expertise within the legal sector to formulate an SEO strategy for the client. This initially included on-page optimisation factors such as the website architecture, URL structure, content, title tags and schema markup.
As Judge Law were essentially relaunching their website, results from our SEO strategy delivered quicker results than initially expected. The client ranked on the first page of Google for 9 target keywords within the two months of going live. Organic website traffic increased on a monthly basis, as did new enquiries, which was fantastic news.
Since then, the website has gone on to deliver solid growth for Judge Law and now reinforces their position as a reputable and forward-thinking legal practice in West London.