Charter-A are a leading private aviation company who offer clients bespoke helicopter and private jet travel solutions across the UK, Europe and further afield. They have gained an enviable reputation within the private aviation industry as a result of their core values and impeccable service offering.
Charter-A previously managed all paid search campaigns in-house but felt there was room for improvement to scale new business opportunities for the firm. They were speaking with a number of marketing agencies and decided to engage with MagnifyLab as their partner of choice.
MagnifyLab carried out a no-obligation paid search audit to understand current performance and provided recommendations on how we could maximise their ROI.
Our PPC team carried out extensive market and competitor research to aid decision making and ensure Charter-A benefited from the best possible start. We rolled out a new paid search strategy that delivered significant results for Charter-A. After careful consideration, we introduced a new campaign structure, wrote tailored ad copy, used relevate ad extensions, and created a number of responsive landing pages.
In short, we smashed the initial KPI’s set with Charter-A. Our team successfully increased conversion rates, reduced wastage, and reduced their average cost-per-lead, making for an extremely successful campaign.
We have now extended our activity by running targeted campaigns on Facebook, Bing and the Google Display Network.